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Hi, I'm Jorge Gutierrez Luthe, Marketing Manager at Google.
Jorge Gutierrez Luthe's Bio:
Jorge Gutierrez Luthe's Experience:
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Manager for Special Projects Client Management at HSBC
September 2010 - August 2012Responsible for the deployment and launch of a best in class platform across 11 countries in the middle east. This required project planning, training, stakeholder engagement and execution through to the client facing launch.
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International Manager at HSBC
August 2010 - August 2012International Managers are expected to perform at an exceptionally high standard and continually demonstrate high potential throughout their careers with HSBC. They are expected to operate outside their comfort zone and make an immediate impact in any country and business line where they are assigned.
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Strategic Marketing Analyst at Nokia Siemens Networks
July 2009 - August 2009Responsible for the creation of a long term marketing and communications strategy that was designed to position NSN as a leader in the field of telecommunications infrastructure in Latin America. Performed an exhaustive analysis of the telecommunications industry in each of the countries in Latin America where the company planned to achieve leadership, identifying stakeholders and designing several analytical tools to prioritize them. Worked with top level marketing managers to determine the strengths and weaknesses of the company and design the strategies that the company should pursue to fulfill its objectives.
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Project Leader at HSBC
September 2007 - August 2008Member of a multi-disciplinary team assigned to implement best practice control tools developed in HSBC Mexico in HSBC affiliates in South America, tailoring the tools to suit their particular needs. Collaborated in the design of a past due indicator summarizing large volumes of data into a single measurement for each business unit in order to evaluate performance, offer training and participate in the design of new business strategies. Analyzed causes and behaviour of past due accounts elaborating reports that top level management employed in decision making. As a result several compensation schemes and products were redesigned. Performed a market survey on the location and density of branches in Mexico analyzing their daily operations to identify customer service bottle-necks. This study recommended optimal branch density and opening times that focused on reducing operational cost whilst maintaining customer service levels. These recommendations were implemented in September 2008.
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Product Marketing Manager at Google
2012Responsible for planning and executing aggressive acquisitions strategies for SMB's in Mexico and developing the national digital ecosystem.
Jorge Gutierrez Luthe's Education:
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El Instituto Panamericano de Alta Direccion de Empresa (IPADE)
2008 – 2010 -
Northwestern University - Kellogg School of Management
2009 – 2009 -
University of Leicester
2003 – 2007MEngConcentration: Electrical and Mechanical Engineering
Jorge Gutierrez Luthe's Interests & Activities:
Marketing, rock climbing, travelling